As promised

Upon arriving in Thousand Oaks this past weekend, I had to make a stop at Long's. While wandering the store, I came across this sign.



I have never seen this wording in NorCal. Shrew and I tried to figure out just what they meant by "New Age Drinks." We're still not really sure. My thought is that they mean the Sobe and other similar drinks. All I know is that when we went to Ralph's on Sunday, they had similar signage.

If you have any insight, we'd greatly appreciate it.